End of hidden advertising on Instagram, TikTok and Co.? When asked about the advertising practices of influencers, Economy Minister Bruno Le Maire indicated that those who advertise on social media would be subject to the same rules as traditional media.
The following measures are announced on March 20
“When you have alcohol ads or other ads, legal notices should appear on influencer sites, which is not the case today.”thus, he cited as an example on Franceinfo. “We also want to give status for these influencers so that they are better protectedadded the Minister of Economy, who also wants “strengthen control so that the Web is not the Wild West.”
In January, the Influencer Regulation Consultation was launched with almost 19,000 participants on make.org. Following him a “final meeting” scheduled for Monday 20 March in Bercy ahead of a press conference on the subject during which the new device will be unveiled.
- VIDEO – ‘Copy, Paste, Cash Out’: Accused of Scamming Pair of Influencers Explain Themselves in ‘Seven to Eight’
This will be directed to “protect influencers, not stigmatize them”assured Bruno Le Maire. “We fight not with influencers, but for influencers”he still insisted on Twitter. During his interview with Franceinfo, the minister finally felt that Buba “cause” from “remember that there are deviations”. Last year, the rapper accused Magali Bird, an influencer popessia, of promoting a scam.
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