PoliticsWill influencers soon be banned from promoting sugary drinks, travel or meat...

Will influencers soon be banned from promoting sugary drinks, travel or meat consumption?


Implicit paid partnerships, unfair competition, tax exclusion… Deputies want to set the rules in an environment where there are few people. In an attempt to regulate the activities of powerful people in full, elected officials of the Palais Bourbon have been considering a cross-party bill since Tuesday, March 28, introduced by Renaissance MP Stephane Voyette and socialist Arthur Delaporte, which aims, among other things, to impose a framework for promotion on social networks.

The text will ban the promotion of cosmetic surgery and affirm that influencers are subject to the rules of the Evin Act to promote alcoholic beverages, tobacco and vaping. The bill is also sent “inform with a visible banner on an image or video” promotion of gambling and gambling. Deputies-socialists and rebels simply intend to ban them and have made a number of amendments to this effect.

Junk food at gunpoint

Also shares “beverages with added sugar, salt or artificial sweeteners or prepared foods” must be accompanied by medical information, indicates the text of the law. But the Socialist MPs also introduced an amendment banning the promotion of persons under 16 years of age. “beverages and prepared foods, the content of salt, sugar or artificial sweeteners or fat [est] above a certain threshold. Others want to ban advertising for all Nutriscor D or E products.

MPs also want to ban advertisements for health products, medical devices or nutritional supplements, specifically for weight loss or promises to cure serious illnesses such as cancer, the type of advertisement for which influencer Dylan Thiry, among others, was detained. The Renaissance deputies’ amendment even includes “sweets aimed at modification “taste of the vagina” as recently promoted by the influential Kim Kardashian.”.

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Green MEPs also want to get involved in promoting pollutant products that “contrary to the objectives of the Paris Agreement”, that is, travel, drive a car, eat meat, import inexpensive products. Against Animal Cruelty, Majority Members also want to ban advertisements for non-pet shows or broadcast images of wild animals during television programs.


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